Creating a Social Media Policy in your Company
The viewers of your company blog or social media page such as Twitter and Facebook, has the right to know the current situation of your company, the clients you are handling and the potential clients you may have in the future. Any latest product developments and its specifications are also included to what they would like to know about your business.
As these things being posted on your web site, your potential clients will have the knowledge of the things you are doing and the things you can do to help them. Your website and its content should be reputable and informative, making it your tool to please and convince your clients to get your products and services.
No one is immune to the powers of social media. Social media nowadays has conquered the minds of all the people, most especially the youth. Facebook and Twitter are some of the sites that have captured our interests. Adults are not immune to this – everyone’s mom is on Facebook! Twitter has been one of the most common social media sites most especially for celebrities, who have unexpectedly become product endorsers on the web via twitter; once they tweet a certain product or service, expect the whole world to follow suit – or at least the hoard of people following the celebrity. Now, if you have a company, how should you set up your social media policy within your company? And as an employee what should be your part in this goal? What are the guidelines you should set and how can you implement the same?
Corporate Blogging / Social Media Policy Guidelines
In general, your company holds personal websites or weblogs positively and respects your right as an employee to express your personal views. However, if you are to share the most recent activities in your company, your readers might think you are speaking on behalf of your company. So these are the things you should take note of:
1. Inform your readers that the views expressed are yours alone and does not necessarily reflect the views of the company, or the employer. This will help you and your readers to identify and be informed that the company is not responsible for whatever you post or say on your blogs.
There are bloggers who puts disclaimers in the front or at the end of their blogs saying who they ‘re working for and they are not speaking officially on their employers’ behalf. This is a good practice to avoid confusion for your readers.
2. Avoid disclosing company information that is confidential. All companies have their own confidential policy and it is also your responsibility as an employee to protect the interest of your company. Do not disclose any information that may harm you, your employer or any third party.
3. Your employer has the right to view your employment documents as part of your employment contract, whatever documents or any work related stuff you produce on behalf of the company. Your employer has the right to own it as well. If you are not comfortable with this arrangement, you may want to speak to your manager to discuss further and to have a better agreement of the process.
4. Be polite in your blogs, as you are still working under your company’s name. It is necessary you take in mind whatever you write and post on your blogs, should be respectful to the company, your colleagues, and to your customers. This is another step for your company to produce more potential clients.
5. You may provide a link to your company website provided that you will speak to your manager and ask their permission for you to use the company’s trademark.
6. Most of all, your company has the right to freeze your accounts or temporarily confine your website if the employers believe that you are using it for your personal stuff or you are mixing the employees and employers stuff. This is to ensure you are still following the regulations set by the company.
Setting up these guidelines may or may not help your company, but as you set your standards as an employee, bear in mind that ultimately, it is you and your employer who will benefit from it. Take in mind the guidelines that are written here, respect your company policies and its interest.
Importance of Web design in a Corporate Business
Web design is one big factor of business progress. It can determine the future of a website and its potential to create business and gain potential clients. A properly designed & optimized website can spell the difference between a business meeting its yearly goal of making X sale or going bust because it hasn’t converted any of its visitors into potential buyers or clients. It may not be the main reason, but it’s definitely a factor that made a lead into a buyer.
Why does web design matter to potential clients? Your potential customer doesn’t have enough time to view your site unless its content is interesting or you’re simply just a very popular company. What if you are not a big company? And your web design looks dull and dated? Your potential clients will just go back and click on the competitor’s site. That is why your web design / content should be as interesting as possible.
Professional web designers can make your potential client stay longer on your site, creating an opportunity for you to pick up good business and make new clients. Web designing is all about making your visitors glued to your website and persuade them to make up their minds and buy your products or add them to your clientele.
What are the factors that will help your site gain more visitors?
There are few effective steps or guidelines which you can follow for better web design – to drive traffic and to gain potential customers.
1. First thing is your web site color, your website color should be pleasant and command authority without alienating potential clients. Most corporate websites use the colors blue & green as studies have shown these colors impress upon visitors professionalism, cleanliness and it helps to add they are comfortable to look at on your screen.
2. Second is web content, as you are advertising your business through your website. Your web content should be informative as possible, it should be true and it should be the real products and services your company is offering. Your web content should speak on your behalf that will make your potential client decide to choose your company and your services. It’s also common to see customer testimonials to further persuade potential clients to pursue the transaction.
3. Lastly is it should be easy to navigate or user-friendly. Your website will contain all pertinent information about your products and services. If your customer can’t see that, or can’t even find what he’s looking for, then potential sale is lost. Easy navigation and accessibility are key in funneling your customers from landing page to your shopping cart or exit page.
Your website is your company’s representation, and it’s imperative to select the best web design company you can consult and will be your guide in choosing your web design. PrimeView, an Arizona web design company based in Scottsdale, is one of the well-known companies specializing in web design. Known from its award winning web designs, PrimeView has extended its hand to more than a thousand of upcoming and established businesses in the United States.
PrimeView specializes in working with clients to create and implement successful Internet driven business solutions to enhance your current business situation. Here are the things that they can do for your business:
a. Create or enhance your website
b. Securely host your website
c. Provide proven vehicles to enhance traffic to your site
d. Keep your website on the cutting edge of Internet technologies today and in the future.
To learn more about the us, click here.